Top 9 Free SEO Tools You Need to Use for Better Website Optimization

If you’re looking to improve your website’s search engine ranking and drive more traffic to your site, you need to invest in SEO tools. Fortunately, there are many free SEO tools available that can help you optimize your website and analyze your competitors’ strategies. In this blog post, we’ll introduce you to the top 8 free SEO tools you need to use for better website optimization. From keyword research to technical SEO, these tools cover a range of areas that are essential for improving your website’s search engine visibility. So, let’s dive in and explore the best free SEO tools you can use to take your website to the next level!

Google Analytics

Google Analytics is a free tool that helps you understand how visitors are using your website and the traffic sources that brought them to it. This can be very important for businesses, especially when trying to figure out what kind of content resonates with your customers most effectively.

Google Analytics is an excellent tool for tracking website traffic and seeing what keywords are driving people to visit a site. By knowing this information, you can make changes in order to optimize its content or design so that more people will find it more useful than other sites on the same topic (like blogs).

Google Search Console

Google Search Console is a free SEO tool provided by Google that helps website owners and webmasters monitor and improve the performance of their websites in Google search results. It provides a range of valuable data and insights that can help you identify and fix issues that may be affecting your website’s search engine ranking.

With Google Search Console, you can:

  • Monitor your website’s search engine ranking and visibility in Google search results.
  • Identify and fix issues with your website’s technical SEO, such as broken links, crawl errors, and sitemap issues.
  • Analyze your website’s search traffic and identify the keywords that people are using to find your website.
  • Monitor your website’s backlinks and identify any spammy or low-quality links that may be harming your website’s search engine ranking.
  • Submit sitemaps and individual URLs for crawling by Google.

By using Google Search Console, you can ensure that your website is optimized for search engines and performing at its best. It’s an essential tool for anyone looking to improve their website’s search engine ranking and visibility, and best of all, it’s completely free to use.

Google Trends

Google Trends is a free tool that shows you the popularity of keywords over time. It can help you see what people are searching for and how popular a keyword is. This can help you figure out whether or not it’s worth optimizing your site for.

You can also use Google Trends to see how many people are searching for your website, so if there aren’t enough visitors coming in via organic search results (which will happen eventually), then adding paid ads won’t hurt much—you’ll still get some traffic from this source!


SEMRush is a paid tool, but it offers a lot of value. The tool allows you to track your competitors’ websites, keywords, and more. You can also see how many people visit your website every month or year in real time. This information helps you make informed decisions about where to spend time on SEO efforts as well as what keywords are worth focusing on for future campaigns.

SEMRush also tracks traffic coming from search engines such as Google AdWords: how many clicks there were on each ad; when these clicks occurred (day/hour); which ads attracted the most attention from potential customers (and why); etc…


Moz is a popular SEO software company that provides a range of free SEO tools for website owners and marketers. These tools can help you improve your website’s search engine ranking, monitor your backlinks, and analyze your competitors’ websites.

Some of the free Moz SEO tools include:

  • MozBar – a Chrome extension that provides on-page metrics such as page authority, domain authority, and keyword difficulty.
  • Moz Local Listing Score – a tool that helps you see how your business appears online in local search results.
  • Open Site Explorer – a tool that allows you to analyze your website’s backlinks and see the quality and relevance of each link.
  • Keyword Explorer – a tool that helps you identify new keyword opportunities and prioritize them based on their potential traffic, difficulty, and importance to your business.

These free Moz SEO tools provide valuable insights into your website’s search engine optimization and can help you identify areas for improvement. While some features may be limited in the free version, they still offer a great starting point for those looking to improve their website’s search engine ranking. Overall, Moz is a reliable and trusted source of SEO tools that can help you drive more traffic to your website and improve your online presence.


Ahrefs is a great tool for keyword research. It has an intuitive interface, so you can quickly find keywords that are relevant to your website and its content. You can also see how many times each keyword appeared on other websites before and after you optimized them. This is incredibly useful in determining whether or not you’re on the right path with your SEO tactics.

Ahrefs has plenty of features—and even though it’s free, some people might want to upgrade their account if they want more advanced tools or analytics (like backlink analysis).


SEOMoz is a great tool for SEO. It has many features and data, which can help you find out what is working well on your website, as well as how to improve it.

SEOMoz is free to use; so if you want to get started with finding keywords and optimizing your site then this is the best place to start!


SEMrush is a great tool for SEO and competitive analysis. It also helps you to find keywords and it has the tools to help you find top-ranking pages on your website. This tool will provide you with tons of useful information about your competitors, their sites’ architecture, and the usage of certain keywords.

In addition, SEMrush can be used as a keyword research tool by seeing what other websites are ranking in Google for those terms or phrases (you can even see which ones have more backlinks pointing at them). You’ll be able to see how much traffic these domains get per month. This is something else worth keeping in mind when deciding if this tool is right for your business needs!

Vitals X

If you are looking for a free, utterly free SEO tool you can try vitalsx href. With a variety of tools to help you grow your site and check SEO, it makes it easier to rank higher on Search engines with On-page SEO checker.


In conclusion, these top 8 free SEO tools can provide you with valuable insights into your website’s search engine optimization and help you identify areas for improvement. By using these tools, you can optimize your website’s content, improve your website’s technical SEO, and monitor your competitors’ strategies. These free SEO tools are a great starting point for anyone looking to improve their website’s search engine ranking and drive more traffic to their site.


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